Semrush Unveils New Brand Identity to Command the AI Search Era
The industry leader evolves into the unified intelligence engine for brand visibility across modern search
March 12, 2026
Semrush launched a brand-new version of its newsroom today to provide an even better home for the news that highlights its unique products and services, as well as the unique data studies they’ve become renowned for. Prowly, a Warsaw-based SaaS platform company acquired by Semrush in September 2020, built the fully-customized newsroom using its online newsroom software and integration features such as SEO, mobile integration, and a press release publisher.
Prowly has enabled companies of all sizes to publish more than 78,000 stories to date. Beyond the custom-tailored online newsroom offering, Prowly offers access to a media database of over 1 million journalists and influencers, CRM functionality, email campaigns, and sophisticated PR analytics.
Some of the new features implemented in Semrush’s tailor-made newsroom include:
Prowly has enabled companies of all sizes to publish more than 78,000 stories to date. Beyond the custom-tailored online newsroom offering, Prowly offers access to a media database of over 1 million journalists and influencers, CRM functionality, email campaigns, and sophisticated PR analytics.
Some of the new features implemented in Semrush’s tailor-made newsroom include:
- A custom, flexible newsroom design that is transparent and easy to navigate
- An interactive content builder to make the news stand out
- Subscription capability so readers never miss a beat from Semrush
- Easy to find materials for download
Interested in taking your newsroom to the next level? Book a demo with the Prowly team to learn more.
