The industry leader evolves into the unified intelligence engine for brand visibility across modern search
The last decade of search was only the warmup. Today, discovery is happening everywhere: in AI answers, on social, in community forums, and more. Many brands are struggling to navigate it and getting left behind. We’ve reimagined Semrush to solve that. We’re giving marketers an unfair advantage to win in digital visibility.
Andrew Warden, Chief Marketing Officer at Semrush
In the last 12–18 months, marketers have struggled to make sense of how AI is reshaping brand discovery. But the bigger shift is still ahead. AI agents are beginning to fundamentally change how people search, compare, and buy. That's what we're building for: Discovery across search, generative answers, and AI agents, grounded in the SEO foundations that have always driven authority. Brands that combine both will define the next era of visibility.
Andrew Warden, Chief Marketing Officer at Semrush
The reality is simple: you’re either the answer AI provides, or you’re invisible. We now know that the combination of SEO and Agentic Search Optimization workflows result in being cited or mentioned in that answer. Our brand transformation reflects our ongoing commitment to give marketers the intelligence to own the future of brand visibility and drive real growth.
Andrew Warden, Chief Marketing Officer at Semrush
