Mastering Digital PR with Brian Dean
Grow your business with press coverage. Learn exactly how with this proven, repeatable, and step-by-step system.
Who is this course for?
Content includes all of the advanced strategies Brian Dean used to get press coverage on major media outlets including Forbes, Inc, Fast Company, TechCrunch, and Vox, and scale up PR efforts from 1-2 campaigns per year to 1-2 campaigns per month.
What you’ll learn
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Course Instructors
Brian Dean
Brian Dean is an SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers). Brian’s work has been featured in Inc, Fast Company, Entrepreneur, U.S. News & World Report, Success Magazine, Vox, Forbes, Fox News, The Next Web, HuffPost, TechCrunch, and dozens more major media outlets.
Course Structure
1
Start Here
In this lesson, you'll discover how getting your business in the paper regularly can help it grow.
1 video
8 minutes
2
The #1 way to get press right now
In this lesson, Brian shows you the #1 way to get press on demand-no matter what industry you're in.
1 video
12 minutes
3
Choose your Source Magnet topic
In this lesson, Brian explains how to choose the best topic on your list and how to refine that idea so that it works GREAT as a Source Magnet.
1 video
11 minutes
4
Decide on a source magnet format
In this lesson Brian Dean explains how to choose a format for your Source Magnet. Specifically, three potential Source Magnet format options.
1 video
11 minutes
5
Choose your data points
In this lesson, Brian teaches you to brainstorm your Source Magnet's data points.
1 video
14 minutes
6
Collect and analyze your data
In this lesson, Brian Dean teaches you how to choose compelling data points from your list and the three Master Keys of Source Magnet Data Collection and Analysis.
1 video
9 minutes
7
Source magnet alliances
In this lesson, you will learn a strategy to EASILY get data for your Source Magnet: The Source Magnet Alliance.
1 video
12 minutes
8
Prepare and organize your results
In this lesson, Brian teaches you how to organize the data that you have and prepare it for your Source Magnet report.
1 video
12 minutes
9
Outline your source magnet report
In this lesson, Brian Dean shares why it is important to make your Source Magnet Report freely available.
1 video
11 minutes
10
Write your source magnet report
In this lesson, you'll learn how to write your Source Magnet Report.
1 video
8 minutes
11
Create your visual assets
In this lesson, Brian Dean teaches you how to create visual assets for your Source Magnet report.
1 video
13 minutes
12
The commentary technique
In this lesson, you'll learn how this relatively simple strategy can lead to significantly more shares and traffic and give your Source Magnet more credibility.
1 video
12 minutes
13
The data-driven press release
In this lesson, Brian Dean explains step by step how to promote your Source Magnet using the Data-Driven Press Release.
1 video
11 minutes
14
Bonus promotional strategies
In this lesson, you'll learn best practice strategies for promoting Source Magnets.
1 video
15 minutes
15
Scale your source magnet production
In this lesson, Brian teaches you how to create a consistent design and layout for your Source Magnet reports, using a system for choosing topics and much more.
1 video
12 minutes
16
Rank for stat keywords
In this lesson, you'll learn to scale the long-term results that you get from your Source Magnet.
1 video
13 minutes
17
Course wrap-up and next steps
In this lesson, Brian Dean recaps the key takeaways from this course and gives you some big picture next steps and options for the strategies that you learned about in this program.
1 video
5 minutes
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